Author name: Joel Harshman

10 Ways to Overcome Impostor Syndrome as an Author

You may need to overcome impostor syndrome—the feeling that you’re not truly qualified or deserving of your success and the persistent fear of being exposed as a “fraud.” It affects even the most experienced nonfiction writers, regardless of their expertise or accomplishments. Whether you’re a subject-matter expert, coach, or entrepreneur, self-doubt can creep in with […]

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How to Write Appropriately for Your Audience’s Level Now

When writing a nonfiction book, writing for your audience’s level of expertise is essential. Beginners and advanced readers have vastly different needs, expectations, and knowledge levels. Tailoring your content appropriately ensures your book resonates and provides maximum value. Here’s how to write effectively for each audience and, when necessary, balance both. This post assumes that

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How to Best Identify Your Target Audience for Nonfiction Writers

You must know how to identify your target audience because one of the most critical steps in writing a nonfiction book is knowing exactly whom you’re writing for. Your target audience determines your tone, structure, and even the content you include. By understanding your ideal readers, you can craft a book that resonates deeply and

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